About Us
About US
NovoCap Group is an independent capital advisory firm serving privately held and growth-stage businesses.
We advise business owners on capital strategy, liquidity planning, and financing execution with a singular focus: aligning capital decisions with long-term enterprise value. Our work begins with analysis, not product selection, and ends only when the structure supports the operating reality of the business.
We are intentionally selective. Not every company benefits from outside capital, and not every capital source is appropriate for every business. Our responsibility is to make that distinction clear before commitments are made.
Our Advisory Focus
NovoCap Group provides objective guidance across a range of capital solutions, including growth capital, working capital optimization, refinancing, and balance-sheet restructuring. We work with both institutional and non-bank capital providers, allowing us to evaluate opportunities without being constrained to a single funding approach.
Our advisory process is built to answer three questions before capital is deployed:
- Does the business generate sufficient, durable cash flow?
- Will the capital materially improve operating performance?
- Is the risk assumed proportionate to the expected return?
If the answer to any of these is unclear, we slow the process down — or stop it.
Our Philosophy
Capital is leverage. Used correctly, it accelerates growth. Used poorly, it compounds risk.
We believe responsible advisory requires:
- Discipline in underwriting assumptions
- Transparency in cost, structure, and downside scenarios
- A willingness to recommend restraint when conditions are misaligned
Our role is not to sell capital, but to protect decision-making.
How We Operate
- Independent and objective — no obligation to push a specific product
- Analytical — decisions supported by cash-flow and scenario analysis
- Selective — we engage with operators who value structure and accountability
- Long-term oriented — success measured after execution, not at closing
Our firm is built for business owners who think in years, not quarters.
Our Mission
To provide objective capital advisory that helps business owners make disciplined financing decisions, protect long-term enterprise value, and deploy capital only when it strengthens the business.
Our Impact
We help businesses make better capital decisions by reducing unnecessary risk, improving capital structure, and preserving operational flexibility. Our advisory approach supports sustainable growth, not short-term fixes, allowing business owners to deploy capital with clarity and confidence over time.